Tips from a Business Coach for wannabe professional photographers

So you want to be a photographer?  Well, a professional photographer, actually.  Photography is a service that is in high demand.  The market is very propitious right now to this service.  Now, two important things that you should know if you are serious about getting into business are:

  1. Offer what the client does not know he needs just yet.  You tell him.
  2. Deliver what your competition is not.  In other words, be innovative.

But there are a thing or two about business that I could gladly share with you. I’ll only share a few but that I believe cover most of the aspects. During the process, you will make mistakes and learn from them.  There is no better way to learn, trust me.  So brace yourself and take note.

  • Pick up the phone.  This is probably the hardest thing to do.  But then it is the easiest.  The worst thing that can happen is you get the door slammed right on your face.  So, if you are planning on becoming a wedding photographer, for example, get in touch with wedding planning agencies and offer your services there.   Call as many of those as you can.
  • Organize yourself.   Make a schedule of what are the things that you can do.  Unless you have a photography agency with many photographers to pick from, this is at least for now, a one-man business.  Organizing your time will save you from having to blow off clients, which by the way, is the worst thing to do.
  • Be loud.  Build a website. Create a portfolio.  Learn how to market yourself on social media.  Write a blog.  Pay for ads on FB and Google.  The market is out there but it won´t call for you.  You have to shout out that you are there.  You are a brand and you have to market it.
  • Learn to say no.  This sounds like something you should not do.  But it all depends on what you are aiming for.  Some people will not take you seriously and start offering you this “can you take a picture of my kid here, it´s the one with cake all over his face, hehe..”  You should politely say no and focus on what your goal is.
  • Handle the money.   Not being able to administer your funds correctly is one of the main reasons why photography businesses fail.  It is hard sometimes to know when you are financially capable of buying yourself a new lens, for instance.  Get down and start making numbers; consider taxes, income, outcome, etc.  Remember that, if you are doing this for a living, it should be able to provide for that.  But, you should also be able to make your business grow.
  • Identify your target audience.  When you create ads or posts, target those people that you know will respond.  But do not be discouraged if they don’t.  In my experience, if you get a 16% response out of a newsletter, that is a score.

Wherever you want to take your business, I believe that if you are really serious about it, a good Business Coach Vancouver will be of lots of help to you.  Good luck on your endeavors!

The best apps for photographers

Either you are a pro and make a living out of photography or just take it as a hobby, the following apps are the best ones and you should totally have them.  They are used within your phone and they allow you to make use of better lighting to get the best pictures ever.

Because even if you are the best photographer, you could still use some help from technology to produce mesmerizing photos.  Your clients will appreciate it.

The Photographer’s Ephemeris

If you are a landscape photographer, this is your dream app.  Not only that but is indispensable if you want to get the natural lighting just right.  Whenever you want to shoot a tree or a landscape, using a compass, this application will tell you which is the best angle for your to take advantage of the sun and the moon.

Using your current location, this application will show you the position of the sun and the moon at all times, as well as the size of shadows, the time of twilight, and even upcoming celestial events.  So, let´s say you want to take a photo of this tree.  With a reverse engineering process, the application will tell you the exact time and date at which the sun, the moon, and the stars will be.

Pocket Light Meter

As the name suggests, this application is a light meter.  All photographers use one to set the exposure parameters. This application is convenient in that it is on your phone, which is the other thing you carry everywhere.  It is easy to use, convenient, and trustworthy.

VSCO

This is probably the most popular photography app out there.  There are several reasons for that.  It is easy to use, it has many filters, and it allows sharing straight from the app.  You can also make several adjustments such as hue, color, and contrast.  The app is free but it comes with some minor filter purchases.

Easy Release

If you are not familiar with model releases,  you should be.  Easy Release is, as its name suggests, easy.  It provides you with templates of model releases that your clients can perfectly sign with their fingers.  This, besides being very convenient, is helpful to the environment.  If you like to take a lot of pictures on the street, it is convenient to have a form ready for your unexpected model to sign.

PhotoPills

This is an iOS application that can be useful when planning the best shooting and its location.  This application will show you where the sun and the moon will be at any location at any time.  But it does not stop there.  With augmented reality technology, it can show you what your photography at a certain time and place will look like.

When it comes to mobile applications, being intuitive, safe, and easy to use are just some of the characteristics it should have.  AY App Development works on providing the best applications for a business or enterprise.